Categories: Business
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About Course

Build a career in Branding and Styling. Learn to build and manage a brand.
In this course, you will go through and learn the entire branding process, from how companies choose their brands, measure their effectiveness, and what strategies they use to keep a brand successful in today’s marketplace.
You will also learn about personal and online brands, and how you can build your own personal brand.
Course Content
  1. Brands and Brand Concepts
  2. Brand Equity
  3. Exploring Brands and Their Positioning
  4. Measurements and Management of Brand Equity
  5. Selecting Brand Elements and Building Brand Equity
  6. Branding and Marketing Strategies
  7. Building a Global and International Brand
  8. Managing Personal Brands
  9. Online Branding
  10. Introducing New Products and Brand Extensions
  11. Rebranding and Cobranding
  12. Troubleshooting Brand Management
  13. Psychology
  14. Branding Ideas for Small, Medium and Big Businesses
Duration: 8weeks
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What Will You Learn?

  • Understanding the Basics of Brand Standards and Brand Guidelines.
  • The Entire Branding Process from Sketch to Finished Client Presentation.
  • Brand Expression, Brand Presence, Brand Messaging, Visual Identity, Brand Tactics.
  • Brand Identity Design
  • Brand Management.
  • Luxury Brand Management.
  • Creating a Full Client Presentation.
  • Developing an authentic Brand Personality with a framework based on your audience.
  • Applying Your Brand Personality To Marketing Strategy, Touch points And Communication
  • Creating Content And Copy With The Tone, Language And Attitude Of Your Brand
  • How to get your audience to feel something for your brand through personality development.
  • How to position your brand effectively to stand out on its own.
  • The common mistakes that causes start-up’s to fail and how to avoid them.
  • Creating a Behance Portfolio Case Study.

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