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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q155-Q160):

NEW QUESTION # 155
A marketer is designing email for mobile devices.
Which three design best practices would the marketer use? (Choose three.)

A. Cut content to make the message fit above the fold.
B. Keep copy simple and direct.
C. Use image-based text for hero graphics.
D. Stack the content in a single column.
E. Design with the most important content at the top.

Answer: B,D,E

NEW QUESTION # 156
While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used to accomplish this task?

A. Create a Test data extension that contains the five content variations the two team members need to validate.
B. Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview 'myTestData.'"
C. Choose data extension of contacts, and then choose to send "Based on Recipient Test Data Extension."
D. Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.

Answer: C

NEW QUESTION # 157
A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?

A. A verification step In the send automation
B. A nightly automation with a filter activity
C. An approval process for sending

Answer: B

Explanation:
Explanation
A nightly automation with a filter activity can help ensure they have fresh data for their sends by updating the filtered data extensions with the latest data from the primary data extension. A verification step in the send automation may not be sufficient if the data changes frequently or if there are multiple send automations. An approval process for sending may not affect the freshness of the data.

NEW QUESTION # 158
Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder? (Choose two.)

A. Plan for content to be used cross-channel, eliminating duplicates.
B. Import all content up front, rather than piece by piece.
C. Optimize the way content is stored with a naming convention.
D. Create folders for each type of uploaded content.

Answer: A,C

NEW QUESTION # 159
A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?

A. Use the Split option to temporarily add additional filter criteria.
B. Copy the filtered data extension and add additional filter criteria.
C. Copy the data filter and build a new data extension with additional filter criteria.

Answer: B

Explanation:
Explanation
Copying the filtered data extension and adding additional filter criteria is the easiest way to further segment the audience for an upcoming send. Using the split option would not allow the marketer to add additional filter criteria, but only split the audience based on random, even, or engagement splits. Copying the data filter and building a new data extension with additional filter criteria would also work, but it would be more time-consuming and create more data extensions than necessary.

NEW QUESTION # 160
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